Amena is an ex-teacher turned entrepreneur who is popularly known online as Amenakin, a moniker she coined out of her love for Star Wars. Married with two children, she films hijab tutorials, fashion tips, reviews and ramblings, as well as discussions on Islam and her perspective as a 21st-century British Muslim woman. In 2009, she founded Pearl Daisy, an online hijab and clothing store with a physical store based in the Midlands, UK. Amena is also a regular contributing writer at Aquila Style, where she writes about Muslim lifestyle, global fashion, food and health, and contemporary issues.